![]() “There’s always a customer for every thing. “There is a huge customer base that maybe does not want to shop a traditional Goodwill store, but they would like to shop a Goodwill boutique store,” Reeves said. The merchandise in the store came from any of the 42 donation locations around the valley, but only items considered the creme de la creme were selected for Deja Blue. Customer service people who were working the cash registers said the day’s top-sellers were jeans and women’s spaghetti strap tops. But well into the first day of operations, sales associates said only about 25 percent of customers presented the coupon. Goodwill sent fliers to homes within 1.8 miles of the location, offering a $5 off coupon. As shoppers snapped up items, sales clerks replenished the racks from the back room. People in Goodwill’s signature blue smocks were on hand for the feeding frenzy. Roughly 20,000 items, Reeves estimated, are on the floor at any one time. The store’s footprint is 5,000 square feet, with about 2,800 of that actual selling space. So we felt we could give a better value … out of a location like this, in Summerlin, where it is a higher household income demographic and where people are willing to pay more for it and all consolidated in one location.” When you do that, you can sell to anyone in the country, but a lot of people don’t like to buy clothing online because you can’t try it on and you can’t return it. “A lot of this product we used to sell online. “I want to make sure that we have the quality of donations for a boutique, so name brands or collectibles or antiques,” he said. Las Vegas, he said, was a perfect fit for the concept, and Summerlin was the perfect location. She sent photos to them and asked, “Do you like this? Do you like that? … Come up here and check it out.”Īlyn Reeves, chief operating officer of Goodwill of Southern Nevada, has been with the nonprofit for 17 years and oversaw similar Deja Blue operations - he called them “boutiques” - in Florida and California. Shopper Debbie stepped outside to phone a friend. Like everything else in Goodwill stores, the items are sold without charging any sales tax. ![]() Prices are set at about a third of whatever the original cost was. High heels had barely worn marks on their soles and designer names worth bragging rights such as Walter Steiger and Calvin Klein. Jeans were in all the hot styles, with brands including Guess, Blue Asphalt and True Religion. John’s Bay, Ann Taylor, Calvin Klein, Kasper, Tahari and Antonio Melani. One weary-looking man took advantage of a claw-foot chair to sit down and wait as his wife perused the racks.īrands available included St. Some items were tastefully placed around the store. Nearby were a selection of home items - paintings, lamps, wall decor, coffee tables and mirrors. “The items are nicer.”Ī back corner had toys and children’s clothing. “It’s a lot cleaner and organized,” she said. Overall, what did she think of the new store? She came to find purses but said there were “a ton of people at that display, and you can’t tell whether they are knock-offs or not.” She said when she hears the word “Goodwill,” she automatically thinks of shopping for a good deal. ![]() It’s a Bebe.”Īnother patron, Cheryl, lives in the northwest. “I thought the name was catchy and the … selection here is outstanding,” she said. Her shopping cart was filled to the brim as she waited for a dressing room. She said she saw an ad on television about the store. Vicki was from San Diego and staying at nearby Red Rock Resort. Shoppers were happy to snatch up bargains. The two dressing rooms had a line to the door as shoppers waited to try on clothes, their selections in blue pull-behind shopping carts. The wall of purses was a particularly hazardous zone. Shoppers reached over one another in their quests. Lady Gaga sang over the speaker system as patrons selected items. Deja Blue is a new concept for Goodwill of Southern Nevada: a shop carrying only high-end and designer gently used items.ĭark laminate flooring gave the space an upscale feel with Goodwill blue painted on the walls. Goodwill of Southern Nevada unveiled its high-end store, Deja Blue Boutique, Sept. But this was not your typical upscale Summerlin shopping experience. The store's gently used items carry designer labels such as Calvin Klein, Tahari and Guess. ![]() 6 at Deja Blue Boutique, Goodwill of Southern Nevada's new high-end store at 10300 W.
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